This concept plays off Rob’s existing work which features “threads of life” that connect us all. Similar to the water we drink or the air we breathe, we cannot move forward without acknowledging that we all rely on each other day to day.
The concept is to build a set that uses black tubing within a white warehouse space to represent “lifelines” while creating striking imagery. Initially Models will be laying amidst the cords on the floor as if lifeless; the Nike Air shoes will be introduced along with the Ocelote wardrobe designed in collaboration with Nike, and life will start to return to the subjects.
images will be created featuring each pair of shoes with paired Ocelote clothing, each model posing amidst the set, some on pedestals, showing strength and courage- newly introduced with the addition of nike air shoes.
The grand finale of the concept is that each model will begin to levitate into air, with their shoes taking them to new levels. from the ground up, our shoes give us confidence, life and sustainable support to achieve all our dreams.